Holoride, a virtual reality entertainment start-up for car passengers, announced this Thursday, April 22, 2021 that it had raised 10 million euros during a series A fundraiser. The start-up was born in 2019 within Audi but is aimed at all manufacturers.
Marketing for 2022
This tour de table was led by Terranet AB, a Swedish company specializing in the development of software for advanced driver assistance systems (ADAS). Also contributed by a group of Chinese investors in the financial fields and automotive technologies, a professional specializing in the marketing of products in China as well as Multi-Dimensional Connectivity (MDC) Limited and Schell Games.
Holoride is looking to design virtual reality experiences for passengers that are synchronized with what the vehicle is really doing with the goal, she says, of reducing motion sickness. It processes the vehicle’s movement and location data in real time and offers experiences adapted to the travel time. Holoride is raising these funds to hire new talent, expand its offering for the content creator community, and strengthen its position for its commercial launch next year.
A partnership with Terranet
Terranet’s participation will extend beyond a financial contribution. “Integrating the capabilities of Terranet to generate, with low latency, a world view into our technology portfolio can significantly enhance our Holoride experience and be our next leap forward to change in-vehicle experiences”, said Nils Wollny, CEO and co-founder of Holoride, in a press release.
Terranet’s VoxelFlow software can therefore be incorporated into Holoride’s experiments in vehicles where these two systems coexist. This software, commonly used as part of Advanced Driver Assistance Systems (ADAS), is 3D sensor-based technology that can quickly detect obstacles even if the vehicle is traveling at high speed.
These data could be used to strengthen the experiences offered by Holoride since it strives to integrate as many driving parameters as possible into its experiences (position of the passenger in the vehicle, speed, changes of direction, acceleration and braking).